Turn your design services into a six-figure business.
A step-by-step programme that gives solo designers and freelancers the systems, pricing, and client strategy to earn six figures from design services. No team required. With an AI layer to help you operate like one.
25+ years in product design. I run an AI product design agency called Crucial.Design. Everything I teach here comes from that. Real clients, real systems, real revenue.
The Six-Figure Designer programme (In progress) has two parts. Foundations teach you the thinking: positioning, ideal clients, pricing, outreach, sales. Then an AI layer gives you tools to operate faster: automated prospect research, content engines, outreach systems.
You learn why something works, then you install a system that does it.
Starter Plan
What you get
- Monthly live Q&A call
- Starter community discussions
- Member introductions
- Access to selected free lessons
Mastery Plan
What you get
- Full Six-Figure Designer programme (In progress) (Foundations + AI-powered modules)
- Weekly live calls (screen-sharing real agency workflows)
- AI-powered tools you install and use
- Direct feedback on your business
- Mastery community chat
- Video recordings of all calls
- Job & projects board
Programmes
- Six-Figure Designer (In progress)
- Become a Confident Designer
- Letters from a Designer
What You'll Build Inside
Six-Figure Designer (In progress)
This isn't a course you watch. It's a system you install.
The foundations teach you how to think about your business: who to target, how to price, what to say in a sales call, how to find clients and build a pipeline. Every module comes from what I actually run at Crucial.Design. I built these systems for my own agency first. Then I made them teachable.
You don't just learn the theory. You walk out with systems you can use immediately.
Once the foundations are in place, an AI layer helps you operate at scale: prospect research, content drafting, outreach prep. You learn why something works first, then you get tools that do it faster.
Modules marked ‘In progress’ are actively being built. We cover them all in the weekly live calls.
800+ designers building real, solo design businesses.
The free tier gets you conversations, monthly live calls, and access to the Starter community. Mastery gets you everything: the full Six-Figure Designer programme (In progress), weekly live calls where I share screen and walk through real agency workflows, AI-powered tools, and direct feedback on your business.
Most Mastery members joined because they were tired of figuring it out alone. Some came for the AI systems. All of them are building.
Built by Oykun. 25+ years in product design. Running Crucial.Design, an AI product design agency. Teaching what I actually do.
